Author name: abhijeet.chatterjee

“Bata’s Legacy: The Untold Story of a Shoemaker Who Built a Global Empire” In the small village of Zlín in the Czech Republic, a young 18-year-old named Tomas Bata had a dream. It was not just a dream of running a simple shoe shop, but a vision to bring about a change that would ensure […]

ZUDIO’S ZERO-MARKETING STRATEGY: THE DISRUPTIVE SUCCESS STORY EVERYONE’S TALKING ABOUT Introduction Zudio is among India’s most popular fashion brands. It has grown rapidly in recent years, even without an online shopping platform. This seems strange because most brands today focus heavily on e-commerce to reach more people. Yet, Zudio defied this trend and kept winning.

How Recommendation Algorithms Are Shaping Society and Personal Preferences When was the last time you noticed everyone in your neighborhood suddenly dress the same way? Or when you find yourself shopping from the same stores and buying nearly identical outfits as your friends? These things flicker as small signs of a bigger change happening behind

Small Language Models: The Data-Efficient Future of AI The artificial intelligence landscape is experiencing a significant shift. While Large Language Models (LLMs) have dominated headlines with their impressive capabilities, a new paradigm is emerging that promises to revolutionize how we approach AI deployment and data utilization: Small Language Models (SLMs). The Rise of Small Language

The Power of Dashboards: Transforming Data into Actionable Insights In today’s fast-paced business environment, data is a critical asset. However, the challenge lies not just in collecting data, but in transforming it into actionable insights. This is where dashboards come in. A well-designed dashboard can revolutionize the way organizations handle data, offering a plethora of

Amul: The Revolution That Saved Millions of Farmers Amul is not just a brand; it’s a crucial part of everyday life in India, from morning tea to children’s favorite butter. More than just a name associated with taste, Amul is a lifeline for over 3.6 million farmers, ensuring their hard work is rewarded fairly. The

Larsen & Toubro: A Tale of Resilience and Triumph When we talk about monumental infrastructure projects in India, one name stands tall: Larsen & Toubro (L&T). Whether it’s the Mumbai Trans Harbour Link, the Statue of Unity, or the sprawling Motera Stadium, L&T has played a pivotal role in shaping the nation’s skyline.  But how

The Rise and Fall of Tupperware: A Comprehensive Case Study Tupperware has been a household name for decades, known for its innovative food storage solutions. However, recent news about its bankruptcy has shocked many loyal customers and users of its products. This blog post delves into the history of Tupperware, the factors contributing to its

The Rise of Rapido: How a Startup Outpaced Ola and Uber In 2015, three friends, Arvind Sanka, Pavan Guntupalli, and S.R. Hrishikesh, embarked on a journey to revolutionize the transportation sector in India. They founded Rapido, a bike taxi service that has since grown into a formidable competitor against giants like Ola and Uber. But

Building a Legacy: The Journey of Micromax and Rahul Sharma The story of Micromax is not just about a company; it’s a narrative of ambition, innovation, and resilience. Founded by Rahul Sharma, Micromax emerged as a leader in the mobile phone industry in India, revolutionizing the market with unique offerings. This blog post delves into